Blog for luxury watch membership club Eleven James. The site is as much a men’s style resource as it is a promotional tool for the company, and the accompanying monthly e-newsletter both drives traffic to the blog, and acts as a sales conversion tool, achieving open rates above 50% and click-through rates averaging 16%.
Merley Design developed and oversees strategy for the blog/newsletter; designs and executed the elements; and develops original content for it. View the Style Compass here.
Creative director: Samantha Merley
Eleven James Style Compass
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- Content creation
- Copy writing
- Email marketing